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German Agricultural Society
Business situation.png
Business situation.png
Smart and sustainable farming.PNG
Smart and sustainable farming.PNG
Desired innovations in arable farming.PNG
Desired innovations in arable farming.PNG

Agritechnica 2023: Global Agriculture: General conditions, Challenges, Expectations.

Agritechnica 2023: Global Agriculture: General conditions, Challenges, Expectations.

Influence of climate change evident - German and European agricultural policy in upheaval - farms planning investments according to DLG’s Agrifuture Insights August survey

The DLG (German Agricultural Society) invites the international agricultural machinery industry to the world's leading trade fair for agricultural machinery, Agritechnica, in Hanover, Germany, from November 12 to 18, 2023.

With more than 2,600 exhibitors from 53 countries, Agritechnica will be the showcase for all equipment manufacturers, including all leading brands.

The general conditions facing the industry are still not simple and increasing uncertainties in yield and quality of agricultural produce prevail. Operational measures for adaption to the changes in climate, such as irrigation, will further increase production costs in the long term.

Major upcoming challenges:

1. Water management must be optimized and new tillage strategies adopted.

2. Crop breeders must focus on new cultivation and breeding methods.

3. Climate change will lead to adjustments to crop rotations and more efficient use of inputs.

4. Significant investment in climate adaptation is required.

Investment intentions in Europe

In August 2023, DLG surveyed more than 2,300 European farmers on the business climate and their investment intentions as part of a "Short Study Agrifuture Insights."


Arable farms mostly assessed their operational situation as economically good, but  rated the future business environment less favourable.  They see regulation/agricultural policy as the biggest challenges to their business. Climate change is also a challenge together with cost increases for inputs and land.

Where are investments coming up?

Some 50% of respondents stated that they plan to invest in a new tractor in the next two years. For equipment and attachments, the respondents focus on technologies like precision farming and automation.

What innovations are in demand in arable farming?

Energy efficiency is rated high, as costs influence the bottom line significantly. The above-average interest slurry innovations shows that environmental protection still requires technological advances.

Smart farming and precision farming attract interest due to rising input costs. Innovations that optimize input usage are needed. Increasing regulation lead farmers to focus on efficient and targeted use of inputs/resources.

Mechanical crop protection is increasingly part of crop cultivation strategies, either replacing or supplementing chemical crop protection.

Interoperability and compatibility between networked agricultural machinery is rated as far more important by respondents from consulting, research and industry than by farmers. For the latter it takes too long for solutions to be implemented in practice. Many solutions still only work partially with data aggregation and processing posing problems.

"Big Data" and artificial intelligence (AI) are seen as future innovations for agriculture.

In general, respondents would welcome innovative technical solutions in areas that are becoming increasingly regulated, particularly crop protection. Respondents also expect more innovative solutions from plant breeding for climate adaptation and plant diseases.

The development of new technologies for fertilizer management is prioritized somewhat less by the respondents compared to these topics.

The need for innovations in sensor-based systems and improvement of data management is rated less important by farmers than by respondents from extension services, science or industry. According to responses, more operator training would be needed and functionality often still needs improvement.

There is currently a high political interest in new solutions for mechanical crop protection and therefore practitioners see a need for additional development in this area.

Evaluation of green measures in arable farming

In arable farming, many "green measures" are already being implemented today to use resources efficiently and to adapt to climate change. More than two-thirds of respondents have extended their crop rotation; a further 20% intending. More than half already use diesel conservation measures; a further 40%intending. Site-specific application of inputs is in practice at 38% of the farms surveyed, and another 40% are planning such measures. Water management is an operational issue for 30% of respondents, while 40% will require measures in the future.

Agritechnica 2023 will cover this topic comprehensively in its technical program with its guiding theme "Green Productivity" and, with many discussion events, spotlights, „expert stages“, will share practical know-how and thus enable tailored decisions for future-proof investments.

Dr. Lothar Hövelmann, Chief Executive Officer, DLG (German Agricultural Society), Germany





Visit AGRITECHNICA 2023 from 12-18 November in Hanover, Germany

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